AI systems and custom CRMs for contractors

Every “AI guy” online has never made payroll. I have.

Dream Commander builds and installs AI systems and custom CRMs for contractors and construction companies. I own Big Bob’s Roof Pros in Sherman, Texas, and I built the CRM it runs on. Now I build the same systems for shops like yours, install them, and hand you the keys.

Find my leak See the system
A Big Bob’s Roof Pros crew laying underlayment on a brick home under a clear Texas sky
$1.8M54 contracts in 10 days at Big Bob’s
6,000+jobs moved into a client’s own CRM
$120Ma year: the largest builder we’ve built for
LiveAI call system, running now
One job · deck to paid

Watch a real job get built and tracked.

01/ 05

The deck

Stripped to the deck. Every soft board found and replaced before anything goes back on.

  1. Rotted decking and framing opened up and being replaced with new boards
    01 / 05The deck

    Stripped to the deck. Every soft board found and replaced before anything goes back on.

  2. Synthetic underlayment rolled across the roof, crew on ladders
    02 / 05Underlayment

    Dried in. Synthetic underlayment, course by course. The part nobody sees and everybody pays for.

  3. Wood battens fastened in straight rows over the underlayment beside a dormer
    03 / 05Battens

    Battens in. Rows set so every panel line runs true.

  4. Stone-coated steel shake panels being cut on site
    04 / 05Stone-coated steel

    Stone-coated steel, cut and fit on site.

  5. The finished stone-coated steel roof with dormers on a brick home
    05 / 05Ridge & trim

    Ridge, trim, done. Built to last decades.

  6. Then it’s real.
What you’d own

The CRM my roofing company runs on.

Shown here with demo customers. Not a mockup.

The CRM pipeline board with demo roofing jobs moving from Lead to Complete
One job open on a phone: stage, balance due and paperwork
A cracked black stone sphere, its seams mended with gold and traced with gold circuitry
Dream Commander

Don’t chase your dreams.Command them.

AI systems built and installed for contractors, by a contractor.

The system

Three things it does.Every day, without anyone remembering.

Three jobs that usually live in somebody’s head. Here they run on their own, and you can watch every one.

  1. Every missed call gets a text back

    In seconds, with a link to book. While you’re still on the roof, the lead is already on your board.

  2. Every estimate gets chased

    Until it’s a yes or a no. The follow-ups go out on their own and the tasks check themselves off. Nobody has to remember.

  3. Every job in one place

    Photos, contract, roof order, invoice and the crew time clock. On your phone, on the job.

    How a custom CRM for contractors works →
Running right now

Not a pitch deck. Already running.

Built, installed and in use today. Client names stay private.

Running right now

Not a pitch deck. Already running.

Built, installed and in use today. Client names stay private.

01 · Custom CRMsLive
The crew time clock in a custom CRM, demo data
One job in a custom CRM: stages from Lead to Paid, tasks and balance due, demo data
The same job open on a phone, demo data

Custom CRMs, live with crews every day

Leads, jobs, photos, payments and the crew time clock, built around how each shop actually works. Shown with demo data.

02 · AI call systemLive

An AI call system, live

An AI call system, built and on the phones every day. Running right now.

03 · Coaching programLive

A coaching program for men rebuilding their lives

Built, launched and running today.

04 · Memory appLive

Conversations that keep minds going

An app where people with dementia and Alzheimer’s talk with Tesla and Einstein to keep their minds going.

05 · Recent buildsNames kept private
  • $4M–$8Mconstruction company
  • $120Ma year · construction company

Two construction companies, two very different sizes. Same start: we do the math first.

Find my leak
Proof · in the owner’s own words

Bobby, you are a freaking stud.”

Harvey Lucier · Owner, Spartan Exteriors · a $4M construction companyThe morning his crew time clock went live. For years his crew’s hours ran on the honor system.

Hear him say it0:05 · his voice
Harvey Lucier, in his own words · 2:5215 years in roofing. He recorded this on his own, from his office. Harvey is Bobby’s longtime friend and a paying client. His results are his own; yours may differ.

“Guys I have been in business for 20 years plus and never been this organized… My time is freeing up. That means more time with my wife and grandkids.”

Harvey Lucier · unprompted, on his own Facebook · Oct 7, 2026

“I have used a lot of different CRM’s and this one is by far superior to any others I have used.”

Spartan team member · commenting on Harvey’s post
Ledger · same company, moved off rented software into their own CRMLive database · Sep 22, 2026
6,004jobs
24,430payment records
1.1 TBphotos & documents

They could fire me tomorrow and keep every record.You own the code, the data and the accounts. No monthly rent to see your own jobs.

Find my leak
Pricing

Four ways in, from $1,500.

Every install can start with 50% down. The balance is due within 7 days of completion.

Done with you

AI Audit + Guided Build

$1,500

I find where your shop leaks money and rank the fixes. Build it with me, or have me build it and the $1,500 comes off.

Book the audit
Done for you

Single System

$5,000

One system in your tools: text-back, follow-up, milestone calls, or your own CRM. 30 days of support.

Start · $5,000 or 50% down, $2,500
If it were my shop The one I’d buy

The Business Install

$10,000

Two or three systems wired together, so the call gets answered, chased and logged with nobody typing. Team trained. 90 days of support.

Start · $10,000 or 50% down, $5,000
Flagship

Custom Command App

$25,000

Everything above, plus your company’s own app with your playbooks and new-hire training built in.

Talk it through or start, 50% down, $12,500

Texting numbers need carrier registration (2 to 3 weeks) before the first text goes out. I start that on day one. Ongoing care and new agents: $1,000 to $5,000/mo, optional.

Straight answers

Questions before you call.

What does it cost?

$1,500 for the AI Audit + Guided Build, $5,000 for a single system, $10,000 for the Business Install, $25,000 for a Custom Command App. Every install can start with 50% down, with the balance due within 7 days of completion.

How long until the texting goes live?

Texting numbers need 2 to 3 weeks of carrier registration before the first text goes out. I start that on day one.

Do I own it?

Yes. You own the code, the data and the accounts. No monthly rent to see your own jobs. Ongoing care is optional, $1,000 to $5,000 a month.

Who is it for?

Contractors and construction companies of any size. My last two builds were for a $4M–$8M construction company and a $120M-a-year construction company.

What happens on the call?

20 minutes. You walk me through how a lead gets handled today and I tell you straight if I can fix it. We do the math first. If you don’t need me yet, I’ll say that too.

20 minutes

Tell me where it leaks.

Walk me through how a lead gets handled today. I’ll tell you straight if I can fix it. If you don’t need me yet, I’ll say that too.

We do the math first.

Bobby Persall on a job, thumbs up, one of his crew on the roof behind him
Bobby PersallOwner, Big Bob’s Roof Pros. You talk to me, not a sales rep.

Rather talk now?
(903) 647-6243 or text me

Your number goes to me, Bobby, and nobody else.

Privacy policy · how I handle your number and texts