For roofers, from a roofer

AI for roofing companies, built by a roofer.

AI for a roofing company is software that does the follow-up nobody has time for. It texts back the call you missed on a roof, chases every estimate to a yes or a no, calls the homeowner at each milestone and asks for the review while the job is fresh. I own a roofing company in Sherman, Texas. I build these systems for roofers, and you own what I build.

Bobby Persall Bobby Persall, owner of Big Bob’s Roof Pros, Sherman, TX
Updated October 2, 2026
A Big Bob’s Roof Pros crew laying underlayment on a brick home under a clear Texas sky
A Big Bob’s Roof Pros job in North Texas
The short answer

What can AI actually do for a roofing company?

It can answer, chase, remind and log on its own. It can’t inspect a roof or close a deal at the kitchen table. The useful jobs are the ones that slip when everybody’s busy:

  • Missed-call text-back. Every missed call gets a text back in seconds with a link to book.
  • Estimate follow-up. Every estimate gets chased until it’s a yes or a no.
  • Milestone calls. The homeowner gets a call at each stage of the job, and the transcript is logged.
  • Review and referral asks. They go out while the job is fresh and the homeowner is happy.
  • One place for every job. A CRM with the photos, the estimate, the signed contract, the roof order and the invoice.
Task by task

Which roofing tasks can AI take off your plate?

Here’s the plain list: the task, what the system does, and who gets their time back. Every row is something I’ve built.

Roofing AI and automation · task, what it does, who it frees up
TaskWhat it doesWho it frees up
Missed callsTexts back in seconds with a link to book a time.You or your salesman, while you’re up on a roof.
Estimate follow-upChases every estimate until it’s a yes or a no.Sales. Nobody has to remember who’s due a call.
Homeowner updatesCalls the homeowner at each milestone and logs the transcript to the job.The office, who’d otherwise make those calls.
Reviews and referralsAsks while the job is fresh.You. The ask goes out whether you remember or not.
Crew hoursA phone time clock where every clock-in carries a location check.Whoever runs payroll.
Fuel receiptsReads the receipt and logs it to the job.Whoever keeps the books.
After a stormHail-swath mapping from NOAA radar data, matched to households.Sales, deciding where to work first.
Calls at volumeAn AI call system. Answers and qualifies calls.The person who’d otherwise be dialing.
Where to start

Where should a roofing company start with AI?

With the leak you can count. Calls that went to voicemail, estimates nobody followed up on, reviews you never asked for. Pick the one costing you the most and fix that first.

Don’t start with the shiniest tool. Start with the money. That’s what the $1,500 AI Audit + Guided Build is for. I find where your shop leaks money and rank the fixes. Build it with me, or have me build it and the $1,500 comes off.

We do the math on your numbers first. If it doesn’t pay for itself, I’ll say so.

The honest part

What can’t AI do for a roofer?

It won’t climb a ladder, read a roof or earn a homeowner’s trust for you. It handles the follow-up and the paperwork so your people have time to do those things.

It also won’t fix a broken process by itself. If leads aren’t getting worked today, a text-back just gets them to you faster. Somebody still has to go look at the roof, and somebody still has to show up on install day.

The worked example

What does this look like at a real roofing company?

At Big Bob’s Roof Pros, my own company, jobs run through a CRM I built: a pipeline from Lead to Paid, and a job file with the photos, the estimate, the signed contract, the roof order and the invoice. The crew clocks in on their phones.

Big Bob’s Roof Pros · my own roofing companySherman, TX
54contracts
$1.8Msold
10days
Roofing CRM pipeline board with demo jobs moving from Lead to Complete
Pipeline board · demo data
A metal roof job file with paperwork, tasks and balance due, demo data
One job file · demo data

When hail comes through, the storm-response tool I built for Big Bob’s maps the hail swath from NOAA radar data down to households. After a storm, “where do we go first?” has an answer on a map.

An AI call desk is in delivery for a client now, and the custom CRMs I’ve built are used by crews every day. My recent builds were for a $4M–$8M construction company and a $120M-a-year construction company. If your CRM is the leak, read how a custom CRM for contractors works.

Pricing

How much does AI for a roofing company cost?

From $1,500 to $25,000. One system, like missed-call text-back or estimate follow-up, is $5,000 with 30 days of support. You can start with 50% down; the balance is due within 7 days of completion.

Start here

AI Audit + Guided Build

$1,500

I find where your shop leaks money and rank the fixes.

Single System

$5,000

Text-back, follow-up, milestone calls, or your own CRM. 30 days of support.

The Business Install

$10,000

Two or three systems wired together. Team trained. 90 days of support.

Custom Command App

$25,000

Your company’s own app, with your playbooks and new-hire training built in.

Texting numbers need 2 to 3 weeks of carrier registration before the first text goes out. I start that on day one. You own the code, the data and the accounts.

Straight answers

Roofing AI questions

What is AI for roofing companies?

It’s software that handles the follow-up a roofing company runs on: texting back missed calls, chasing estimates, calling homeowners at each milestone, asking for reviews and keeping every job in one place. It runs on its own, so it doesn’t depend on somebody remembering.

Will AI replace my office staff?

No. It takes the repeat work off their plate: the text-backs, the follow-ups, the logging. Your people still run the jobs, talk to homeowners and make the calls that need a person.

Where should a roofing company start with AI?

With the leak you can count: missed calls, estimates nobody followed up on, or reviews you never asked for. Fix the one costing you the most first. The $1,500 AI Audit + Guided Build exists to find it and rank the fixes.

How much does AI for a roofing company cost?

$1,500 for the AI Audit + Guided Build, $5,000 for a single system, $10,000 for the Business Install and $25,000 for a Custom Command App. Every install can start with 50% down, with the balance due within 7 days of completion.

Do I have to switch CRMs?

No. We look at what you use now on the call. If your CRM is the problem, I also build CRMs you own.

How long until the texting goes live?

Texting numbers need 2 to 3 weeks of carrier registration before the first text goes out. I start that on day one.

Do I own what you build?

Yes. You own the code, the data and the accounts. Ongoing care is optional, $1,000 to $5,000 a month.

20 minutes · free

Tell me where it leaks.

Walk me through how a lead gets handled at your roofing company today. I’ll tell you straight if I can fix it. If you don’t need me yet, I’ll say that too.

We do the math first.

Rather talk now?
(903) 647-6243 or text mePrices and checkout: see all four installs

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